Our clients vary in scale, sector and industry but all have one thing in common - they're facing a period of unprecedented change and understand the need for their businesses to transform on a systemic level.
We are proud to have worked with many world-leading organisations, helping them to enhance their business performance in a variety of ways - from executive leadership coaching at one end of the spectrum to driving full-scale business transformation at the other. Is your business next?
FEATURED CLIENT : THE GN GROUP
Making Life Sound Better
The GN Group is a publicly-quoted, global company headquartered in Denmark. It operates several distinct businesses providing a diverse range of audio solutions - from medical-grade hearing instruments to music headphones & communications headsets used in offices & call centres - all under a number of separate brands.
The Board & Executive Management were convinced that the business could become yet more successful, and open up new market segments, if it were able to take a significantly more integrated & collaborative approach at a strategic brand & business level - a classic case where the whole could be greater than the sum of the parts.
GN engaged Two Sides initially to develop a strategic plan & operational roadmap for aligning all of its businesses & brands around a common purpose & vision; and then subsequently to run a major transformation programme to bring all leaders, employees & stakeholders on board with this new direction.
Programme deliverables have included a totally redefined group-wide corporate purpose, brand architecture & strategic vision ("Making Life Sound Better"); an updated and unified group-wide brand identity; harmonised employee values & leadership principles used as a catalyst for new collaborative working practices between all business units; introduction of a new group-wide brand & marketing methodology; and transformation coaching support at the executive management level.
Whilst this is a long-term transformation that is still ongoing, the outcomes have already been a significant realignment of strategic thinking within the business; increased levels of employee motivation & human capital; and a much-enhanced external reputation among customers, investors and partners. Meanwhile, the company has continued to enjoy significant growth in revenue and profits.
FEATURED CLIENT : PAUL SKINNER - CEO of Pimp My Cause & The Agency of the Future
We are passionate about helping leaders and their businesses to transform. To book an initial, free-of-charge consultation please get in touch.