One of the most common story-telling errors is to focus too much on explaining all the underlying details of the story and, by doing so, downplay or hide the key message.  In the worst case, the headlines may never be delivered at all !

Revealing the story behind the story is an incredibly powerful way to engage your audience on an emotional level – tapping into their curiosity to understand the reasons why things are the way they are. 

A truly authentic brand doesn’t just tell a story, it lives its story at every single customer touch-point.

A true story is the most powerful story of all!

When telling your professional story – whether it’s a sales presentation to clients, a request to investors for funding, a new advertising campaign, or simply a pep talk to your team – it’s essential to remember that there are ALWAYS two sides to the story.